Founded in 1961, Young Concert Artists is dedicated to discovering and launching the careers of extraordinary young musicians from all over the world.
In time with their 60th anniversary, we were awarded the project to design YCA’s new brand identity with a comprehensive style guide for all communications.
A simplified “YCA” logo was designed as a watermark for the organization’s videos and streaming performances. It also serves as an auxiliary logo on the website and social media.
Custom lettering and numerals in a vibrant color palette bring joyful and modern brand personality to YCA’s communications.
We developed a brand style guide with specifications for graphic consistency; including logo usage, typefaces, colors, and pattern elements.