The Armenian Missionary Association of America (AMAA) aims to serve the physical and spiritual needs of Armenians in the U.S. and overseas by maintaining educational, evangelistic, relief, social service, church, and childcare ministries.
We were retained to design the materials for their $20 million Centennial Campaign to support capital projects; education, missionary and healthcare initiatives; and contribute to their endowment for the next century.
AMAA needed powerful visual materials to convey the impact of their campaign to potential donors. We designed a sub-branded campaign identity and created a suite of materials, including a case statement brochure for major gift proposals, a smaller version that was updated as the campaign progressed, and the accompanying campaign stationery and folder.