In 2003, JWD first redesigned the “Window on Emanu-El” newsletter for Congregation Emanu-El of New York, in tandem with the design of their 2003–2006 capital campaign materials. The newsletter served as a progress report, then continued beyond the campaign to convey the impact of their members’ generosity with a focus on their annual fund and legacy society.
The design served the seasonal, jewel-toned publication for many years in keeping with the elegant majesty of the Temple itself. However, in collaboration with the Senior Director of Development and Philanthropy, we found it was time to refresh the design in keeping with today’s audiences. The Summer 2017 issue launches a modern makeover, utilizing clean sans serif type, an expanded color palette, and a new dramatic, photographic introduction to showcase the extraordinary beauty of the synagogue. With these graphic updates, we were careful to maintain a strong visual connection to the previous design and preserve the format readers have grown accustomed to.
We’re excited to bring renewed energy to this longstanding publication.
Woman’s Life Insurance Society publishes a quarterly magazine for members. It updates them on the activities of its nationwide chapters and keeps them informed about insurance benefits and new products. When they first came to us in 2012, the magazine had become dated in appearance and lacked strong editorial structure. Woman’s Life needed to reinvigorate the publication and make it more appealing to their members.
We assumed total editorial direction for the magazine and brought in our own editor. We redesigned the magazine while maintaining and improving upon the organization’s existing brand. We restructured content to include rich lifestyle articles to engage their targeted audiences. New departments were created which reinforced the areas of their mission. Our editorial director sourced meaningful articles, bringing new themes to each issue. Now, collaborating for our sixth year, we are continuing to evolve the magazine with this 125-year organization to keep its content and design fresh and relevant.
For Schechter Westchester’s 50th anniversary, we created a special issue of Kavanot, a custom publication we produce for the school. We themed the anniversary issue “From Generation to Generation,” designing a six-page foldout cover around 25 families who have continued the Schechter Westchester tradition by sending their children to their alma mater.
With our principal photographer, Don Hamerman, we photographed the students holding yearbook photos of their parents from when they went to the school. Intense production work went into retouching all of the students into a combined layout. The supporting article focused on the parents and their memories of the school with a yearbook theme. In collaboration with the Office of Institutional Advancement, we develop the content, write, photograph, design, and publish Kavanot biannually.
In 2005, the New York City Police Foundation contacted us to create a new graphic approach to their annual gala materials. They are the only organization that provides critical funding for counterterrorism and innovative programs that enable the NYPD to be the strongest in the country. At the heart of the seven-piece event package (both print and digital) is the 150-page event journal. Traditionally ad driven, we created a new editorial section that served as a “report to donors.” It highlights the police department’s stunning accomplishments, keeping New York safe, and gives further evidence of how important ongoing support is. We are honored to enter our second decade as their partner in this initiative.