We have been collaborating with the Solomon Schechter School of Westchester for almost a decade. To boost lower school admissions, Schechter wanted to reach parents who were considering a move to the suburbs. With the height of the moving season in spring and summer, Schechter needed a way to reach this audience to consider the school before moving to other areas outside the city. We developed an in-depth digital marketing campaign that incorporated social media, digital programmatic ads, paid search advertising, and a unique landing page on the client’s website. Through strategic planning, creative copywriting and design, we reached thousands of unique users, delivering scores of new applications.