JWD Launches Schechter Westchester’s New Ad Campaign

Posted on September 4th, 2014 by jwdnyc

Excitement is buzzing with the launch of the new ad campaign for Solomon Schechter School of Westchester!

To achieve the goals of the new Head of School and their Office of Institutional Advancement, we were brought in to reconceive their advertising and marketing strategies. After extensive research and comparisons to competitors, JWD was intent on designing a campaign that stands apart and highlights the unique value of the Schechter Westchester experience.

JWD has strategically revamped their media plan with new ads appearing in print and online beginning this Fall and continuing throughout the school year.

 

SW-MasterAd-Charles-COLOR-73114

Inspire Gala Audiences with a Touching Video

Posted on March 31st, 2014 by jwdnyc

Most fundraising gala events have begun presenting videos to their audiences. The medium is a profound way to communicate your mission by transporting the viewer into the lives of those benefited by the organization. It commands attention between, often dry, speeches at the podium.

Many nonprofit organizations don’t have the time or resources to send camera crews out to various locations and script a documentary. However, magic can still be made with the simple ingredients of well selected photographs (often on hand from existing annual reports and marketing materials) and moving vocals and/or instrumental music.

When Expert Events, LLC produced Project HOPE’s 2013 Gala in New York City, we were asked to create a video for the event within a modest budget. In the three minute video, we portrayed an overview of the amazing work that Project HOPE has accomplished in its more than 50 years. The vocals were sung live at the gala by Nathan Carlisle.

 

Jessica Weber Joins the Faculty of the Institute for Charitable Giving

Posted on February 5th, 2014 by jwdnyc

The Institute for Charitable Giving, a training center of Jerold Panas, Linzy & Partners, holds empowering seminars for fundraising professionals, led by some of the nation’s premier campaign managers and trainers.

Jessica Weber will be presenting the following topics at the Designing a Successful Capital Campaign seminar in Chicago on February 26-27, 2014:

  • Grabbing Your Reader: Evaluating Your Materials to Get the Gift
  • The Critical Component to Successful Campaign Materials — Smart/Strategic Design

Here is a short two minute introduction from Jerold Panas about this seminar:

For more information about attending this seminar and others, visit their website at http://www.instituteforgiving.org

 

Creating a Dynamic, Board-Centered Endowment Campaign

Posted on May 3rd, 2013 by jwdnyc

When asked to develop materials for the $125 million endowment campaign of Hebrew Union College – Jewish Institute of Religion, the message was to assure the future of Reform Judaism by supporting its backbone. In the words of President Rabbi David Ellenson:

“The Jewish leader — rabbi, cantor, educator, nonprofit management professional, or professor — whom you admire and who strengthens our Reform Jewish communities, was educated at HUC-JIR.”

The key strength of HUC-JIR’s commitment to assuring a Jewish future is the balance of tradition with the demands of a changing Jewish community. We represented this visually with our design of the campaign logo, which incorporates a traditional yad (which we requested from their archives and photographed) with modern, fresh colors and typography.

The layout of the case statement brochure (pictured below) graphically reflects the dynamic, bright future of the institution — in combination with an unusual approach to communicating the case statement. The campaign is supported primarily by a methodical potpourri of pertinent quotations from a variety of key constituents: Jewish leaders, rabbis, board members, students, and fellow donors. The “institutional voice” was limited to short, colorful blurbs which supported the surrounding quotes and grounded the piece with HUC-JIR’s specific campaign goals.

The brochure is printed on a smooth, cottony paper with elegant embossed lettering. A back pocket houses the ancillary “naming opportunities” brochure which can be replaced as the campaign progresses.

HUC Case Statement HUC Case Statement

HUC Case Statement HUC Case Statement

 

Congregation Emanu-El Celebrates Rabbi Posner’s 40 Years

Posted on April 22nd, 2013 by jwdnyc

It was a labor of love to design this series of materials in celebration of Rabbi Posner’s 40 years at Congregation Emanu-El of the City of New York. Read more about the celebration in this article on their website, entitled A Spiritual Live, An Endeavor Sustained.

The “save the date” card unveiled the celebratory logo, inspired by the mosaic artistry of the bimah in the Main Sanctuary. The concept continued on the design of the invitation and program for a Sabbath service in November, which lead to a dramatic invitation for the special cocktail reception in Rabbi Posner’s honor:

CE Posner Materials

We created the video photo montage presented during the cocktail reception, accompanied by live music:

We also designed a gatefold brochure to announce The Rabbi David M. Posner Fund which was sent to the entire Congregation:

Congregation Emmanuel Posner Fund Congregation Emmanuel Posner Fund 2002