All of us at Jessica Weber Design, Inc. wish you a happy and healthy holiday season and a joyous new year.
We have been collaborating with the Solomon Schechter School of Westchester for almost a decade. To boost lower school admissions, Schechter wanted to reach parents who were considering a move to the suburbs. With the height of the moving season in spring and summer, Schechter needed a way to reach this audience to consider the school before moving to other areas outside the city. We developed an in-depth digital marketing campaign that incorporated social media, digital programmatic ads, paid search advertising, and a unique landing page on the client’s website. Through strategic planning, creative copywriting and design, we reached thousands of unique users, delivering scores of new applications.
This Fall, Jessica Weber’s Designing for Non-Profits class at Parsons School of Design will be rebranding West Side Campaign Against Hunger. WSCAH is a community-based emergency food program and social service agency. Through a customer-cooperative, supermarket style food pantry, WSCAH alleviates hunger and creates a culture that promotes self-reliance and works for change. WSCAH changes our perception of hungry people by working in partnership with them, providing food with dignity, and empowering customers to find solutions.
To celebrate the achievements of alumni of the City College of New York, the Alumni Association commissioned JWD to design and produce a dynamic, three-dimensional display in the main rotunda of their North Academic Center. 10 large signs showcase their illustrious student body, including 10 Nobel Prize winners, instilling pride and setting the bar high for the hundreds of students who pass it every day.
In 2003, JWD first redesigned the “Window on Emanu-El” newsletter for Congregation Emanu-El of New York, in tandem with the design of their 2003–2006 capital campaign materials. The newsletter served as a progress report, then continued beyond the campaign to convey the impact of their members’ generosity with a focus on their annual fund and legacy society.
The design served the seasonal, jewel-toned publication for many years in keeping with the elegant majesty of the Temple itself. However, in collaboration with the Senior Director of Development and Philanthropy, we found it was time to refresh the design in keeping with today’s audiences. The Summer 2017 issue launches a modern makeover, utilizing clean sans serif type, an expanded color palette, and a new dramatic, photographic introduction to showcase the extraordinary beauty of the synagogue. With these graphic updates, we were careful to maintain a strong visual connection to the previous design and preserve the format readers have grown accustomed to.
We’re excited to bring renewed energy to this longstanding publication.
Woman’s Life Insurance Society publishes a quarterly magazine for members. It updates them on the activities of its nationwide chapters and keeps them informed about insurance benefits and new products. When they first came to us in 2012, the magazine had become dated in appearance and lacked strong editorial structure. Woman’s Life needed to reinvigorate the publication and make it more appealing to their members.
We assumed total editorial direction for the magazine and brought in our own editor. We redesigned the magazine while maintaining and improving upon the organization’s existing brand. We restructured content to include rich lifestyle articles to engage their targeted audiences. New departments were created which reinforced the areas of their mission. Our editorial director sourced meaningful articles, bringing new themes to each issue. Now, collaborating for our sixth year, we are continuing to evolve the magazine with this 125-year organization to keep its content and design fresh and relevant.
After recovering from a traumatic brain injury in 2006, the result of being hit by a roadside bomb while covering the war in Iraq, ABC News reporter Bob Woodruff felt compelled to help injured veterans and their families thrive in civilian life. The Bob Woodruff Foundation retained us in the Spring of 2017 to create a tenth anniversary annual report to show donors how their support enables our veterans to lead the best possible life upon returning from service.
This annual report showcases the Bob Woodruff Foundation’s impact over the past decade. The report contains powerful, full-page images depicting real-life veterans and their families who have directly benefitted from the programs and services funded by the foundation.
For Schechter Westchester’s 50th anniversary, we created a special issue of Kavanot, a custom publication we produce for the school. We themed the anniversary issue “From Generation to Generation,” designing a six-page foldout cover around 25 families who have continued the Schechter Westchester tradition by sending their children to their alma mater.
With our principal photographer, Don Hamerman, we photographed the students holding yearbook photos of their parents from when they went to the school. Intense production work went into retouching all of the students into a combined layout. The supporting article focused on the parents and their memories of the school with a yearbook theme. In collaboration with the Office of Institutional Advancement, we develop the content, write, photograph, design, and publish Kavanot biannually.
The Musicians Foundation was established in 1914 to provide financial assistance to professional musicians overtaken by misfortune. It is a small, efficient operation which partners with other organizations to help identify struggling musicians with a specific financial emergency and then delivers the funds directly to the person in need. After a century of existence, as part of a fundraising necessity, the foundation needed to rebrand. The music industry has vastly changed over the decades and the foundation’s image needed to reflect this.
We designed the logo to represent musicians in all forms — from classical performers to digital recording artists — in a bright, modern sound waves. While modernizing the image of the foundation was imperative to take it into the future, we also established its distinguished history with imagery of renowned supporters: Pablo Casals, Rachmaninoff, Toscanini, and Yo-yo Ma, to name just a few. As part of the rebranding launch we designed the stationery system, identity/development brochure, and website.
Last week, Jessica’s Spring class presented to the client, Bottomless Closet, for her course, “Design for Non-Profits” at Parsons School of Design. Her students worked on a real potential rebranding campaign for this important organization that works to reduce the barriers many women face in the search for employment. Bottomless Closet also provides on-going support and education so women gain the tools to succeed in their professional lives.