In 2003, JWD first redesigned the “Window on Emanu-El” newsletter for Congregation Emanu-El of New York, in tandem with the design of their 2003–2006 capital campaign materials. The newsletter served as a progress report, then continued beyond the campaign to convey the impact of their members’ generosity with a focus on their annual fund and legacy society.
The design served the seasonal, jewel-toned publication for many years in keeping with the elegant majesty of the Temple itself. However, in collaboration with the Senior Director of Development and Philanthropy, we found it was time to refresh the design in keeping with today’s audiences. The Summer 2017 issue launches a modern makeover, utilizing clean sans serif type, an expanded color palette, and a new dramatic, photographic introduction to showcase the extraordinary beauty of the synagogue. With these graphic updates, we were careful to maintain a strong visual connection to the previous design and preserve the format readers have grown accustomed to.
We’re excited to bring renewed energy to this longstanding publication.
Woman’s Life Insurance Society publishes a quarterly magazine for members. It updates them on the activities of its nationwide chapters and keeps them informed about insurance benefits and new products. When they first came to us in 2012, the magazine had become dated in appearance and lacked strong editorial structure. Woman’s Life needed to reinvigorate the publication and make it more appealing to their members.
We assumed total editorial direction for the magazine and brought in our own editor. We redesigned the magazine while maintaining and improving upon the organization’s existing brand. We restructured content to include rich lifestyle articles to engage their targeted audiences. New departments were created which reinforced the areas of their mission. Our editorial director sourced meaningful articles, bringing new themes to each issue. Now, collaborating for our sixth year, we are continuing to evolve the magazine with this 125-year organization to keep its content and design fresh and relevant.
After recovering from a traumatic brain injury in 2006, the result of being hit by a roadside bomb while covering the war in Iraq, ABC News reporter Bob Woodruff felt compelled to help injured veterans and their families thrive in civilian life. The Bob Woodruff Foundation retained us in the Spring of 2017 to create a tenth anniversary annual report to show donors how their support enables our veterans to lead the best possible life upon returning from service.
This annual report showcases the Bob Woodruff Foundation’s impact over the past decade. The report contains powerful, full-page images depicting real-life veterans and their families who have directly benefitted from the programs and services funded by the foundation.
For Schechter Westchester’s 50th anniversary, we created a special issue of Kavanot, a custom publication we produce for the school. We themed the anniversary issue “From Generation to Generation,” designing a six-page foldout cover around 25 families who have continued the Schechter Westchester tradition by sending their children to their alma mater.
With our principal photographer, Don Hamerman, we photographed the students holding yearbook photos of their parents from when they went to the school. Intense production work went into retouching all of the students into a combined layout. The supporting article focused on the parents and their memories of the school with a yearbook theme. In collaboration with the Office of Institutional Advancement, we develop the content, write, photograph, design, and publish Kavanot biannually.
The Musicians Foundation was established in 1914 to provide financial assistance to professional musicians overtaken by misfortune. It is a small, efficient operation which partners with other organizations to help identify struggling musicians with a specific financial emergency and then delivers the funds directly to the person in need. After a century of existence, as part of a fundraising necessity, the foundation needed to rebrand. The music industry has vastly changed over the decades and the foundation’s image needed to reflect this.
We designed the logo to represent musicians in all forms — from classical performers to digital recording artists — in a bright, modern sound waves. While modernizing the image of the foundation was imperative to take it into the future, we also established its distinguished history with imagery of renowned supporters: Pablo Casals, Rachmaninoff, Toscanini, and Yo-yo Ma, to name just a few. As part of the rebranding launch we designed the stationery system, identity/development brochure, and website.
Their previous logo:
Last week, Jessica’s Spring class presented to the client, Bottomless Closet, for her course, “Design for Non-Profits” at Parsons School of Design. Her students worked on a real potential rebranding campaign for this important organization that works to reduce the barriers many women face in the search for employment. Bottomless Closet also provides on-going support and education so women gain the tools to succeed in their professional lives.
Located in the heart of Downtown Brooklyn, The Brooklyn Hospital Center has been a vital part of the community for over 170 years. They retained us to help them tell their story with a report to donors about their achievements and plans for the future.
To reinforce the hospital’s relationship with the community and illustrate the thriving neighborhood, we directed photography to show a rich collage of local scenes, people, and details. The report’s narrative, accompanied by stories of neighbors whose lives were personally touched by the hospital, made the case for why its donors support this growing Brooklyn community.
In 2005, the New York City Police Foundation contacted us to create a new graphic approach to their annual gala materials. They are the only organization that provides critical funding for counterterrorism and innovative programs that enable the NYPD to be the strongest in the country. At the heart of the seven-piece event package (both print and digital) is the 150-page event journal. Traditionally ad driven, we created a new editorial section that served as a “report to donors.” It highlights the police department’s stunning accomplishments, keeping New York safe, and gives further evidence of how important ongoing support is. We are honored to enter our second decade as their partner in this initiative.
Jessica Weber’s “Designing for Non-Profits” class at Parsons School of Design visited the office to gain insight into the operations of a design firm. Here, Tyler Bush, Creative Director, lectures about non-profit branding, communication design, and how to successfully project manage and collaborate with clients.
Jessica Weber leading a roundtable on strategic communications and design at the Institute for Charitable Giving’s 2017 Major Gift Roundtable seminar in Chicago. She is assessing the non-profit communications materials of attendees and giving one-on-one critiques to improve their effectiveness and help their missions come to life.