Jessica Weber Design, Inc. was proud to have been asked to design the materials for the Armenian Missionary Association of America’s Centennial Campaign in honor of their 100th anniversary. The AMAA aims to serve the physical and spiritual needs of Armenians in the U.S. and overseas by maintaining educational, evangelistic, relief, social service, church, and childcare ministries. Their goal of $20 million will support capital projects; education, missionary and healthcare initiatives; and contribute to their endowment for the next century.
AMAA retained Jerold Panas, Linzy & Partners to provide a feasibility study and help strategize the objectives.
AMAA needed powerful visual materials to convey the impact of their campaign to potential donors. We created a sub-branded suite of materials including a vibrant case statement which simplified their goals, as well as an invitation template for additional use for fundraising.
Learn more about AMAA and The Centennial Campaign.
The Institute for Charitable Giving, a training center of Jerold Panas, Linzy & Partners, holds empowering seminars for fundraising professionals, led by some of the nation’s premier campaign managers and trainers.
Jessica Weber will be presenting the following topics at the Designing a Successful Capital Campaign seminar in Chicago on February 26-27, 2014:
- Grabbing Your Reader: Evaluating Your Materials to Get the Gift
- The Critical Component to Successful Campaign Materials — Smart/Strategic Design
Here is a short two minute introduction from Jerold Panas about this seminar:
For more information about attending this seminar and others, visit their website at http://www.instituteforgiving.org
When asked to develop materials for the $125 million endowment campaign of Hebrew Union College – Jewish Institute of Religion, the message was to assure the future of Reform Judaism by supporting its backbone. In the words of President Rabbi David Ellenson:
“The Jewish leader — rabbi, cantor, educator, nonprofit management professional, or professor — whom you admire and who strengthens our Reform Jewish communities, was educated at HUC-JIR.”
The key strength of HUC-JIR’s commitment to assuring a Jewish future is the balance of tradition with the demands of a changing Jewish community. We represented this visually with our design of the campaign logo, which incorporates a traditional yad (which we requested from their archives and photographed) with modern, fresh colors and typography.
The layout of the case statement brochure (pictured below) graphically reflects the dynamic, bright future of the institution — in combination with an unusual approach to communicating the case statement. The campaign is supported primarily by a methodical potpourri of pertinent quotations from a variety of key constituents: Jewish leaders, rabbis, board members, students, and fellow donors. The “institutional voice” was limited to short, colorful blurbs which supported the surrounding quotes and grounded the piece with HUC-JIR’s specific campaign goals.
The brochure is printed on a smooth, cottony paper with elegant embossed lettering. A back pocket houses the ancillary “naming opportunities” brochure which can be replaced as the campaign progresses.
After collaborating with Solomon Schechter School of Westchester to design their new viewbook and admissions materials in 2009, we were delighted to team up with them once again to develop the tools to publicly launch their $30 million Writing Our Story endowment campaign.
“The need to stabilize tuition, invest in programming and infrastructure, and expand scholarship opportunities necessitates the launch of an endowment campaign. To remain competitive and deliver a superb preparatory education, regardless of ability to pay, Schechter Westchester is undertaking an endowment campaign to raise $30 million.” -Solomon Schechter School of Weschester
We designed and produced the following video:
And case statement print materials: