Archive for the “Development Materials” Category

Rebranding the Musicians Foundation After a Century of Providing Financial Support for Struggling Artists

Posted on June 8th, 2017 by jwdnyc

The Musicians Foundation was established in 1914 to provide financial assistance to professional musicians overtaken by misfortune. It is a small, efficient operation which partners with other organizations to help identify struggling musicians with a specific financial emergency and then delivers the funds directly to the person in need. After a century of existence, as part of a fundraising necessity, the foundation needed to rebrand. The music industry has vastly changed over the decades and the foundation’s image needed to reflect this.

We designed the logo to represent musicians in all forms — from classical performers to digital recording artists — in a bright, modern sound waves. While modernizing the image of the foundation was imperative to take it into the future, we also established its distinguished history with imagery of renowned supporters: Pablo Casals, Rachmaninoff, Toscanini, and Yo-yo Ma, to name just a few. As part of the rebranding launch we designed the stationery system, identity/development brochure, and website.

Their previous logo:

Our Game Plan for Dikembe Mutombo
Foundation Fundraising

Posted on September 7th, 2015 by jwdnyc

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Through the foundation he created in 1997, NBA legend Dikembe Mutombo built the first state-of-the-art hospital in the Democratic Republic of the Congo. The mission of the foundation is to improve the health, education, and quality of life for the people of his native land. To this end, the foundation retained us to create their first-ever series of development materials to bring the foundation to life for potential donors.

Jessica Weber Design, Inc. created a three-tiered development/marketing suite of materials. 
A “mother book” describes the mission, history, accomplishments of the hospital, and the vision for the future. It was written to last at least two years as a marketing tool. The foundation’s first-ever annual report was enclosed. A smaller brochure for a quick developmental overview, with 
a response vehicle for donations, completed the suite. Selected naming opportunities accompany the pieces.

For more information about the foundation please visit www.dmf.org.

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