Archive for the “Custom Publishing” Category

Woman’s Life Insurance Society Celebrates 125 Years

Posted on June 27th, 2017 by jwdnyc

Woman’s Life Insurance Society publishes a quarterly magazine for members. It updates them on the activities of its nationwide chapters and keeps them informed about insurance benefits and new products. When they first came to us in 2012, the magazine had become dated in appearance and lacked strong editorial structure. Woman’s Life needed to reinvigorate the publication and make it more appealing to their members.

We assumed total editorial direction for the magazine and brought in our own editor. We redesigned the magazine while maintaining and improving upon the organization’s existing brand. We restructured content to include rich lifestyle articles to engage their targeted audiences. New departments were created which reinforced the areas of their mission. Our editorial director sourced meaningful articles, bringing new themes to each issue. Now, collaborating for our sixth year, we are continuing to evolve the magazine with this 125-year organization to keep its content and design fresh and relevant.

A Special 50th Anniversary Issue of Schechter Westchester’s Kavanot Magazine

Posted on June 15th, 2017 by jwdnyc

For Schechter Westchester’s 50th anniversary, we created a special issue of Kavanot, a custom publication we produce for the school. We themed the anniversary issue “From Generation to Generation,” designing a six-page foldout cover around 25 families who have continued the Schechter Westchester tradition by sending their children to their alma mater.

With our principal photographer, Don Hamerman, we photographed the students holding yearbook photos of their parents from when they went to the school. Intense production work went into retouching all of the students into a combined layout. The supporting article focused on the parents and their memories of the school with a yearbook theme. In collaboration with the Office of Institutional Advancement, we develop the content, write, photograph, design, and publish Kavanot biannually.