We have been collaborating with the Solomon Schechter School of Westchester for almost a decade. To boost lower school admissions, Schechter wanted to reach parents who were considering a move to the suburbs. With the height of the moving season in spring and summer, Schechter needed a way to reach this audience to consider the school before moving to other areas outside the city. We developed an in-depth digital marketing campaign that incorporated social media, digital programmatic ads, paid search advertising, and a unique landing page on the client’s website. Through strategic planning, creative copywriting and design, we reached thousands of unique users, delivering scores of new applications.
Archive for the “Advertising Campaigns” Category
Excitement is buzzing with the launch of the new ad campaign for Solomon Schechter School of Westchester!
To achieve the goals of the new Head of School and their Office of Institutional Advancement, we were brought in to reconceive their advertising and marketing strategies. After extensive research and comparisons to competitors, JWD was intent on designing a campaign that stands apart and highlights the unique value of the Schechter Westchester experience.
JWD has strategically revamped their media plan with new ads appearing in print and online beginning this Fall and continuing throughout the school year.