Archive for September, 2017

Digital Marketing Campaign for Westchester Day School

Posted on September 5th, 2017 by jwdnyc

We have been collaborating with the Solomon Schechter School of Westchester for almost a decade. To boost lower school admissions, Schechter wanted to reach parents who were considering a move to the suburbs. With the height of the moving season in spring and summer, Schechter needed a way to reach this audience to consider the school before moving to other areas outside the city. We developed an in-depth digital marketing campaign that incorporated social media, digital programmatic ads, paid search advertising, and a unique landing page on the client’s website. Through strategic planning, creative copywriting and design, we reached thousands of unique users, delivering scores of new applications.