Woman’s Life Insurance Society publishes a quarterly magazine for members. It updates them on the activities of its nationwide chapters and keeps them informed about insurance benefits and new products. When they first came to us in 2012, the magazine had become dated in appearance and lacked strong editorial structure. Woman’s Life needed to reinvigorate the publication and make it more appealing to their members.
We assumed total editorial direction for the magazine and brought in our own editor. We redesigned the magazine while maintaining and improving upon the organization’s existing brand. We restructured content to include rich lifestyle articles to engage their targeted audiences. New departments were created which reinforced the areas of their mission. Our editorial director sourced meaningful articles, bringing new themes to each issue. Now, collaborating for our sixth year, we are continuing to evolve the magazine with this 125-year organization to keep its content and design fresh and relevant.
After recovering from a traumatic brain injury in 2006, the result of being hit by a roadside bomb while covering the war in Iraq, ABC News reporter Bob Woodruff felt compelled to help injured veterans and their families thrive in civilian life. The Bob Woodruff Foundation retained us in the Spring of 2017 to create a tenth anniversary annual report to show donors how their support enables our veterans to lead the best possible life upon returning from service.
This annual report showcases the Bob Woodruff Foundation’s impact over the past decade. The report contains powerful, full-page images depicting real-life veterans and their families who have directly benefitted from the programs and services funded by the foundation.
For Schechter Westchester’s 50th anniversary, we created a special issue of Kavanot, a custom publication we produce for the school. We themed the anniversary issue “From Generation to Generation,” designing a six-page foldout cover around 25 families who have continued the Schechter Westchester tradition by sending their children to their alma mater.
With our principal photographer, Don Hamerman, we photographed the students holding yearbook photos of their parents from when they went to the school. Intense production work went into retouching all of the students into a combined layout. The supporting article focused on the parents and their memories of the school with a yearbook theme. In collaboration with the Office of Institutional Advancement, we develop the content, write, photograph, design, and publish Kavanot biannually.
The Musicians Foundation was established in 1914 to provide financial assistance to professional musicians overtaken by misfortune. It is a small, efficient operation which partners with other organizations to help identify struggling musicians with a specific financial emergency and then delivers the funds directly to the person in need. After a century of existence, as part of a fundraising necessity, the foundation needed to rebrand. The music industry has vastly changed over the decades and the foundation’s image needed to reflect this.
We designed the logo to represent musicians in all forms — from classical performers to digital recording artists — in a bright, modern sound waves. While modernizing the image of the foundation was imperative to take it into the future, we also established its distinguished history with imagery of renowned supporters: Pablo Casals, Rachmaninoff, Toscanini, and Yo-yo Ma, to name just a few. As part of the rebranding launch we designed the stationery system, identity/development brochure, and website.
Their previous logo: