Archive for May, 2017

Another Successful Semester of Designing for Non-Profits at Parsons School of Design

Posted on May 30th, 2017 by jwdnyc

Last week, Jessica’s Spring class presented to the client, Bottomless Closet, for her course, “Design for Non-Profits” at Parsons School of Design. Her students worked on a real potential rebranding campaign for this important organization that works to reduce the barriers many women face in the search for employment. Bottomless Closet also provides on-going support and education so women gain the tools to succeed in their professional lives.

Keeping Brooklyn Healthy for 170 Years and Counting

Posted on May 24th, 2017 by jwdnyc

Located in the heart of Downtown Brooklyn, The Brooklyn Hospital Center has been a vital part of the community for over 170 years. They retained us to help them tell their story with a report to donors about their achievements and plans for the future.
To reinforce the hospital’s relationship with the community and illustrate the thriving neighborhood, we directed photography to show a rich collage of local scenes, people, and details. The report’s narrative, accompanied by stories of neighbors whose lives were personally touched by the hospital, made the case for why its donors support this growing Brooklyn community.

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The New York City Police Foundation’s Annual Gala

Posted on May 19th, 2017 by jwdnyc

In 2005, the New York City Police Foundation contacted us to create a new graphic approach to their annual gala materials. They are the only organization that provides critical funding for counterterrorism and innovative programs that enable the NYPD to be the strongest in the country. At the heart of the seven-piece event package (both print and digital) is the 150-page event journal. Traditionally ad driven, we created a new editorial section that served as a “report to donors.” It highlights the police department’s stunning accomplishments, keeping New York safe, and gives further evidence of how important ongoing support is. We are honored to enter our second decade as their partner in this initiative.

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